Works

From conceptual work to commercial assignments, I see graphic design as a type of artistic direction in its approach to images. My work is characterised by a sensitivity to visual culture, which is informed by my ongoing academic research in art history. This perspective allows me to approach design not only as a visual tool, but also as a product of the cultural significance of images.

As a result, I take on each freelance project with a language that emerges from my visual and historical research. My awareness of visual rhetorics and of the communicative power of images allows me to create what I deem strong digital experiences, printed materials, and identification systems.