Olhó Gajo!
Gerador #19

“Are we all cut from the same cloth or not?

Of course not! We're made of all kinds of flour—different flours, little flours, crusts, even grains—from bags, sacks, and pouches of all shapes and sizes. There are many of us, and that’s never been as good as it is now. Being different—and accepting that in that difference we are stronger, more effective, more creative, and even, why not, happier. We’re happy folks, but we’re all gajos.

Gajo is a word rooted in Romani culture. A gajo is someone who comes from outside our group, our tribe, our village. It may sound pejorative, but it’s not. We all belong to a group, a tribe, a village. Norms aside, our “normal” is always normal to us—and strange to everyone else.

In fact, gachó was how nomadic Roma used to refer to those outsiders who always stayed in one place. Yuck! They’re sedentary...”

Client
Gerador

Year
06/06/2018

Colorful magazine cover with illustrations of exotic animals, plants, and a central figure of a man in sunglasses and hat, with bold text saying 'Olho Gajo!'. The magazine title 'Gerador' appears at the top and around the edges.
Open magazine with two pages showing photos of people on stage, one older man and one seated woman, engaged in discussion, with colorful illustrations of cartoon characters and Italian-style food.
Open magazine spread featuring a blue-tinted photograph of a woman with glasses, with red and white graphic overlays including a cartoon dinosaur and text in Portuguese, on an orange background.
Open magazine on a yellow surface, showing a black and white photo of a signpost with multiple directional signs on the left page, and a blue page with text and a small photo of a woman on the right page.
Open magazine spread featuring an article titled 'Artistas do Ano' with images of people, some sitting by windows and others standing in a gallery or meeting room, on an orange background.
Open magazine featuring an article about the Roma community in Moura, Portugal, with a photo of a man, a blue building with a balcony, and a red and white color scheme.